We share practical, evidence-based guides on local SEO, user experience, and booking optimization tailored specifically for health and wellbeing practitioners in London.
Google Ads, leaflets, Instagram, the local magazine, a recommendation from a friend. They all finish in the same place, which makes your website the one place where an improvement lifts every channel you have at the same time.
When advertising doesn't bring patients, three explanations feel obvious and all three are expensive to act on. Here is what to check before you cut your fees or your budget.
A person in pain checks a short list of things before they'll book with a clinic they have never used. Most clinic pages answer two of them, and the rest of the list decides whether you get the appointment.
Most clinic owners know what they spend on Google Ads. Far fewer know what a booked patient costs them, or whether that figure is any good. Here is the number and the benchmark to hold it against.
Ads that underperform are usually landing on a page that can't convert. Five evidence-backed fixes that turn clicks you already pay for into booked patients.
Your best reviews are sitting on Google, doing half their job. Here's what the research says about putting them to work on your own website.
When a patient searches for a physio near them, Google shows a short list. Here are the four things that decide whether your clinic makes it.
The NHS backlog sends patients to you ready to book. Three fixes that stop your website losing them at the final step.
Most practice owners know within fifteen minutes whether honeybit is the right fit, so we keep the first conversation short and pressure-free.